I remember the first time I learned how to correctly pronounce Givenchy. To my dismay, I found I was mispronouncing the iconic French fashion house, a few years back, while watching a documentary. Prior to that, I had been butchering the name so badly(I said give-in-she, not zjee-von-shee), that when I finally did hear the correct pronunciation I could hardly distinguish it as being the same brand.
Here’s the thing, I don’t really like being wrong.
Like, I mean, I don’t mind it. However, I’d rather be right if given the option, as I’m assuming most of us would. There’s something cringeworthy about being corrected when you fuck up or to later find out a statement you made or the way you said something was horribly incorrect or mispronounced. It’s not the end of the world by any means, but for a moment, it really, really, sucks.
If you’re one of those people that can poetically articulate your words when you speak then bravo to you. But for the rest of us, talking isn’t so easy, and to be fair, fashion is hard stuff sometimes. With an industry that covers the entire globe, there are an obnoxious amount of brand names that are often very different from any of the words we use in our daily conversations and therefore extremely easy to mispronounce.
Luckily, late last month, Harper’s Bazaar UK posted a designer pronunciation guide on their website. From Anna Sui to Yohji Yamamoto, the post deconstructs how to correctly pronounce some of fashions most complicated names. Needless to say, whether you’re in the industry, a fashion fanatic, or any other type of human being, knowing how to correctly say the name of an important person, in any industry, is valuable for general knowledge and conversation purposes. Just think, you already sound way smarter knowing how to correctly say Hermès regardless if you have any opinion on their bags or not.