5 Emerging US Fashion Brands to Celebrate This Independence Day

There’s a lot to celebrate about being an American… I guess. Sure, stereotypically Americans may be more celebrity culture centric, social media reliant and less likely to eat well or exercise but there’s more to us than that. I promise. Aside from our selfish tendencies and addiction to the “quick fix,” we do manage to do a lot of really cool things. One of those cool things, obviously, happens to be fashion.

With iconic US designers such as  Ralph Lauren, Betsy Johnson, Michael Kors and thriving fashion scenes from New York to LA , it’s pretty clear Americans know a thing or two when it comes to fashion. Therefore, to celebrate this 4th of July, I decided to highlight new designers part of the extremely talented US fashion scene and compile a list of 5 emerging US fashion brands to celebrate.

1. Adam Selman


You might not know Adam Selman‘s name yet, but, trust me, you will. Most famously known for creating Rihanna’s one-of-a-kind Swaorvoski crystal dress for the CFDA awards (#freethenipple, anyone?), the Los Angeles based designer is responsible for making some seriously trendy and show stopping looks. When he’s not busy designing for Rihanna, Selman is creating a serious name for himself with his own collection that since its fashion week debut in September 2013 has already picked up numerous retailers. By combining modern femininity with a hint of tomboy edge Selman manages to hit the nail on the head with what is cool now.

2. Rosie Assoulin

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As a 2014 Swarvoski Womenswear nominee, designer Rosie Assoulin has already positioned herself as “one to watch.” In the midst of all the trending cropped tops, short-shorts and skater skirts, Assoulin manages to take a refreshing approach to fashion and designs ultra feminine high luxury pieces for her namesake collection. Romantic color pairings, beautiful fabrics and silhouettes fit for a Disney princess make Assoulins clothing endlessly interesting.

3. Richards

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NYC based fashion designer Sarah Richards isn’t one for trends. Instead, Richards, applying the lessons she learned from her time at Opening Ceremony and Proenza Schouler, creates one of a kind digital age inspired pieces for her namesake label, Richards. With attention to clean, no fuss, boxy silhouettes and Microsoft circa 1995 inspired prints  Richards looks are geared perfectly towards the fashion forward millennial culture.

4. Clover Canyon

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Eclectic kaleidoscope colors, prints and shapes combine to create Clover Canyon, the Los Angeles based brand designed by Rozae Nichols. With its first Fashion Week debut in  September 2013, Clover Canyon has already made quite an impression on the fashion scene. Inspiration from Nichols West Coast roots and integration of fabric and materials from around the world make Clover Canyon unique representation of the California free- spirit.

5. Baja East

baja east Baja East is the type of brand that comes in handy when you and your significant other, or whomever, (I don’t judge), wake up in the morning, reaching for clothes and are able to literally put on whatever you grab first. Let me explain.  Made to fit both men and women, Baja East is easily one of the few unisex clothing lines that is as stylish as it is convenient. Designed byJohn Targon and Scott Studenberg, the brand is reflective of the duos globally inspired personal style which is laid back, loose fitting and just straight up cool. Their no fuss approach to fashion is definitely something worth getting behind.

What other US based designers are you celebrating this 4th of July? Reply in the comment section below!

Emma Klug started The Style Note in the fall of 2012. Her writing has been featured in DBusiness Magazine, Chicago Sun-Times, Nothing Major, The Working Wardrobe, Chicago Talks, Inexpensive Chic, and The Wayne State University student paper: The South End. When she’s not writing you can find her eating pizza, binge-watching Netflix and working her day job as a magazine editor.


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