The Fashion Massacre, an annual Detroit-based fashion presentation now in its seventh year, isn’t like most fashion events. With its unique approach to style, the presentation brings nonconventional, high-fashion flair to the Motor City as well as an opportunity for local, “underground” designers to showcase their work.
This year, I had the opportunity to attend two of the three days of the Fashion Massacre 7, which took place at various venues across Detroit – the Outdoor Adventure Center, Electric Studio, and the YMCA.
There were a lot of things I loved about the Fashion Massacre 7, but the best part was the amount of diversity between models, designers and locations, which really contributed to the overall creativity and cohesion of the event.
Anyway, to get a better idea of what I mean, peep the pictures below to get a feel for what looks caught my eye.
Designers who showcased their collections at the Fashion Massacre 7 included: Rorher, Trice Clark Collection, Skandoughless, C. Creations LLC., Naz Virgo, Pink Suede Elephant, Out of Stock, Eugenia Paul, World Tour, Ooche Wear, Max Marie Design, Crystal, Jazzy Pow, Moods in January, Perry Haute Couture, Guilty Pleazure Boutique, Bough Fashion, Homage Holders, Distinct Kings, and House of Armelle.
Each designer had an allotted time slot to showcase their pieces. Unlike a traditional runway show, models stood their ground and posed for 10 to 20 minutes at a time, which gave attendees the opportunity to walk around and view the pieces from various angles.
It didn’t matter if they were displaying jewelry, headpieces, men’s wear or women’s wear, each designer’s unique vision was especially impressive in the presentation format.
While its difficult to pinpoint specific trends that emerged or that were particularly popular during the Fashion Massacre 7, its obvious that athleisure, various interpretations of sex-appeal and minimalism (all of which are definitely trending at larger fashion weeks) played a major role in a handful of the designer collections.
Crowd favorites from the first two days of the Fashion Massacre 7 were pretty obvious.
Naturally, an accessory designer’s homage to Beyonce’s “Lemonade” had attendees (and press) dancing around, beautiful details from a gown-heavy presentation sparked excitement and a Yeezy-Season-3-esque collection was a hit as well.
When all was said and done, the Fashion Massacre 7 appeared to have accomplished its mission, which is to “fuses together a unique showcase of underground fashion and art that will contribute to Detroit’s driving force in the fashion industry.”
Giving talented, local creatives the opportunity to display their designs is certainly a commendable endeavor. And, in the case of the Fashion Massacre 7, when done right, it also gives people room to grow and flourish.
To learn more about the Fashion Massacre, visit www.thefashionmassacre.com.