Noteworthy #072: DoneGood Ethical Shopping Tool

With limited time, patience, and knowledge, it can sometimes be difficult to make shopping ethically a priority. However, whether you’re searching for a new pair of shoes, an outfit for a New Year’s Eve party, or a holiday gift for that special someone, supporting companies with a philanthropic and/or sustainable mission is crucial.

DoneGood, a free Google Chrome extension, aims to make the process of ethical shopping easier. Much as the name implies, the extension helps Internet users distinguish what companies are “doing good,” aka making stuff built-to-last, using natural materials and ingredients, paying their employees well, preserving the planet, and more.

To benefit from its guidance, Internet users just need to simply install the extension then shop online like you normally would. If there’s an ethical, sustainable company that has what you’re looking for, you’ll see an alert in the corner of your computer screen. The extension can also show you discount codes, so there’s another plus.

Some of the fashion companies recognized by DoneGood include Raw is Everything, all-natural, vegan skin care from an all-woman team; The Root Collective, a shoe company (pictured above) that helps women work their way out of poverty in Guatemala with every purchase; and Tuckerman and Co., organic cotton dress shirts made in Massachusetts.

According to the extension’s website “the more (a DoneGood company succeeds) the more other businesses follow suit. Eventually even the big guys start to change.” Seems like something worth getting on board with, right?

To learn more about DoneGood, and to download the extension, visit

Emma Klug started The Style Note in the fall of 2012. Her writing has been featured in DBusiness Magazine, Chicago Sun-Times, Nothing Major, The Working Wardrobe, Chicago Talks, Inexpensive Chic, and The Wayne State University student paper: The South End. When she’s not writing you can find her eating pizza, binge-watching Netflix and working her day job as a magazine editor.

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