Small staffs, looming deadlines, and the desire for quantity over quality content can sometimes make it difficult for writers and editors to make the right decisions. However, despite all that, I (and I’m assuming most journalists) try to be super thoughtful about the way I describe people, events, and cultural movements/milestones. With that being said, it makes it a lot easier for me to push the boundaries at my own city magazine when national magazines, like the number of women’s lifestyle glossies owned by publishing giants Conde Nast and Hearst, make forward-thinking editorial decisions.
Case in point — when I found out that Allure magazine decided to drop the term ‘anti-aging’ from its coverage earlier this week, I was shocked…in a good way. A letter written by the magazine’s editor in chief, Michelle Lee, explains the decision to nix ‘anti-aging’ from their pages. Published in the magazine’s September issue with cover star Helen Mirren, the note from Lee explains the importance of language when describing age, the beauty behind growing older, and why it’s crucial to change our perception of age as being “a condition we need to battle.”
Lee assures readers that no, dropping the term ‘anti-aging’ does not mean the magazine is halting their coverage on preventative beauty. (Believe me, you can still enjoy an absurdly priced eye cream or wrinkle-reducing face mask without feeling any less beautiful). Instead, the magazine will try to actively change the conversation surrounding preventative products and treatments so they can celebrate beauty at every age.
Anti-aging is a HUGE part of the skincare market. In fact, according to a report, the global anti-aging market was valued at $140.3 billion just two years ago. This is why it’s such a big deal that Allure magazine, which is quite possibly the most prominent beauty publication, is dropping this phrase. It’s a game changer. As a journalist and a beauty enthusiast, I’m really excited to see how the magazine will navigate this editorial decision and what changes will come from it.
To learn more about Allure magazine’s decision to drop ‘anti-aging’ from its vocabulary, visit allure.com.